8 Reasons why Nathan Loyd Ndungu is the star of Fresh Export produce in Kenya

1. Rich historyNathan Loyd Ndungu learnt the ropes of fresh export produce from his father who was an exporter himself. At a tender age, he was exposed to the business and he literally grew into it. Years later, Nathan would come to start his own fresh export produce venture and elevate the business to a whole new level.

Therefore, his understanding of the fresh export produce industry comes from years of experience, expertise and exposure. To this day, he continues to be the brains behind one of the most successful fresh export companies, “Avoveg”.

2. Expertise & Know-how -Besides being successful with his business, Nathan Loyd Ndungu has a thorough understanding of the scientific benefits of fresh produce (especially avocado), and advocates for people to consume, to improve their health. To Mr. Nathan, it’s not just about building his business, but also impacting people’s lives, in a positive way.

3. He is a natural leaderNathan Loyd Ndungu believes that a true leader should have an honourable character that selflessly serves his organization. And in reality, Mr. Nathan is described by his employees as considerate, compassionate and understanding.

He is not all about business, but also cares for the welfare of his staff. Mr. Nathan defines Avoveg as his next family.

4. Took fresh export produce to International standards– Mr. Nathan Loyd Ndungu and his company Avoveg have broken barriers and boosted the business to International levels.Avoveg now exports avocado to Spain, Netherlands, France, Russia, and Jordan. This action by Avoveg acts as an example to other export companies in Kenya, and lead to economic growth in fresh export produce.

4. Took fresh export produce to International standards– Mr. Nathan Loyd Ndungu and his company Avoveg have broken barriers and boosted the business to International levels.Avoveg now exports avocado to Spain, Netherlands, France, Russia, and Jordan. This action by Avoveg acts as an example to other export companies in Kenya, and lead to economic growth in fresh export produce.

5. He is a philanthropist– Unknown to many, Mr. Nathan Loyd Ndungu has a foundation that goes by the name the “Nathan Loyd Ndungu” foundation. He was inspired to come up with the foundation due to the challenges he faced when starting up his business. The purpose of the foundation is to give back to the society, and uplift the youth into achieving their dreams.

6. Reclaimed his name in the 18.5M avocado scandal– With the rise of any company, problems are bound to occur. Such was the case when Mr. Nathan Loyd Ndungu’s name was implicated in a case by Ezetel Kenya. The charges against him and his wife have since been dropped and Mr. Nathan’s name was cleared of any wrong doing. Mr. Nathan Loyd Ndungu is an honest man who conducts business by the book and abides by the law.

7. Prompt Payment to farmersNathan Loyd Ndungu’s company Avoveg, continues to grow as the farmers are always paid on time. This factor distinguishes avoveg from its competitors and also motivates farmers to keep on farming avocados to feed their families.

 Avocado farmers remain to be the core of the business, and without them, there would be no trade. Mr. Nathan Loyd Ndungu is always keen to meet the needs of his avocado suppliers.

8. Retained his employees during Covid-19– Despite hard Covid-19 times, Mr. Nathan Loyd Ndung’u was able to keep his company afloat. This shows how stable the company was even before the pandemic. He attributes this factor to devotion, integrity and a strong work ethic.

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